How we really make decisions

Hello and welcome to this month’s neuro blog!

Are you enjoying the summer? I’m writing from the South of France and it’s just blissful!

Today, I’d like to address decision-making. Remember that I posited in an early post that "there is no thinking which is not emotional which in turn implies that our decisions and behaviours are rooted in emotion with any rationale therefore representing only an ex-post rationalization" (for more, see what your brain is for). Let’s unpack this statement a bit more, shall we? In that post, I presented a simplified model of the brain whereby any stimulus is first processed by the limbic/emotional system. Let me add here that another key organising principle of the brain is ‘association’. [Read more…]

4 Steps to Effective Decision-Making

Taking your PICK™

(click below to view the video or read on if you’d prefer!)

To all those of you who took a well-deserved break, let me welcome you back! You know, there is an interesting piece of statistics I always think about when it comes to September: September is the month when people make the most decisions. It’s not January despite that month’s association with New Year’s Resolutions. Rather, it seems that a lot of us take the time to reflect during a summer break and in September, we decide to do something about our fitness and join a gym, or to stop smoking or to really start looking for a new house.

So, with September being a bit ‘Decision-Making Month’, I thought I would talk to you about the process of decision-making so that you can self-assess how you go about making decisions today and see whether tweaking your approach could help be even more effective.

So, in the rest of this video, I will share with you the PICK™ model which is a 4-step approach to making effective decisions. PICK™ is also quite unique because you can use it in a number of ways to suit your style: it is a flexible approach which anyone can use and yet a robust method too.
[Read more…]