How we really make decisions

Hello and welcome to this month’s neuro blog!

Are you enjoying the summer? I’m writing from the South of France and it’s just blissful!

Today, I’d like to address decision-making. Remember that I posited in an early post that "there is no thinking which is not emotional which in turn implies that our decisions and behaviours are rooted in emotion with any rationale therefore representing only an ex-post rationalization" (for more, see what your brain is for). Let’s unpack this statement a bit more, shall we? In that post, I presented a simplified model of the brain whereby any stimulus is first processed by the limbic/emotional system. Let me add here that another key organising principle of the brain is ‘association’. [Read more…]